RE:CHI
art direction | branding | Packaging design
the chi in everything
The brand concept explores the 5 elements inspired by Traditional Chinese Medicine. Imagery explores the human relationship with nature, wellness and self-care through a holistic approach of modern western herbal wellness.
The brand mark is the Chinese character for Chi - an expression of Re:Chi’s tagline “the chi in everything’.
The logo itself is a contemporary twist on a traditional font, as a nod to the brand’s celebration of ancient wisdom and rituals.
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